Lead arrives.
A quote request hits your website form, comes in by email, or rings a missed call. Latchpin captures it the moment it lands — even at 11 PM on a Sunday.
For independent commercial insurance agencies
The first agency to reply wins the policy.
Latchpin replies to every quote request in under 60 seconds — fully qualified, in your agency's voice, day or night. Stop losing commercial policies to whoever clicks faster.
Built to run alongside EZLynx, AMS360, Applied Epic, and HawkSoft — not replace them.
60s
Response SLA
24/7
Coverage, weekends included
7d
From contract to live
0
Quoting or binding by AI, ever
Most commercial leads don't go to whoever offers the best quote.
They go to whoever replies first.
The math your agency is fighting
20
commercial quote requests reach your agency in an average month.
$1,800
average first-year commission on a bound commercial policy at a small-to-mid independent agency.
25%
of those leads are routinely lost to the agency that simply replies fastest.
That's roughly $108,000 in annual commission — bound by someone else.
How it works
Three steps. No new software for your team.
Latchpin sits on top of the tools you already run — your AMS, your inbox, your phone system. Setup takes seven business days, not seven months.
We reply in 60 seconds.
An on-brand message goes out in your agency's voice, qualifying the lead with the questions your producers actually ask. No quoting, no binding — just real human-style triage.
You bind the policy.
The qualified, contextualized lead is handed to your producer with a one-screen summary. They walk into a warm conversation while your competition is still drafting their first reply.
Pricing
Two tiers. Both flat-rate.
Month-to-month after the first 90 days. No long-term contracts, no per-lead pricing games, no setup fees.
Frontline
For agencies handling up to 200 leads/month
$1,997 / month
- Sub-60-second AI replies on email and form fills
- Lead qualification with your producer's questions
- 24/7 coverage including weekends and holidays
- Brand-matched voice, tuned to your past correspondence
- Notion ops dashboard for full lead visibility
- Up to 200 leads handled per month
- Standard email support
Recommended
Command
For agencies with multi-line books and missed-call leakage
$2,997 / month
- Everything in Frontline
- SMS lead engagement (compliant, opt-in)
- Inbound voice routing for missed calls
- Multi-line / multi-LOB customization
- Outbound nurture sequences for unresponsive leads
- Up to 500 leads handled per month
- Dedicated success contact
Founding members lock in special pricing for the lifetime of their account. Ask on your discovery call.
Questions worth asking
What agency owners actually want to know.
Will it sound like a robot to my prospects?
No. We tune the voice using your past email threads, your bio language, and your producer's intake style. In testing, prospects regularly assume they were replying to a junior account manager. We're happy to show you example replies on the discovery call.
What if my AMS is EZLynx, Applied Epic, AMS360, or HawkSoft?
Latchpin runs alongside any AMS. We don't replace it, we don't write into it, and we don't change a single workflow your team already uses. Qualified leads get routed to your producers exactly the way they already receive them — just much faster, and with a one-screen summary attached.
What about compliance and licensing?
Latchpin only collects qualifying information and routes the lead to a licensed producer. We never quote, never bind, never give policy advice, and never represent ourselves as a producer. All replies state clearly that a licensed agent will follow up.
How long does setup actually take?
Seven business days from signed contract to first live reply. Most of that is the voice-matching pass — we read through 60-90 days of your past lead correspondence so the agency's voice is right before we go live. Your team's involvement totals about 90 minutes spread over two short calls.
What's the cancellation policy?
The first 90 days are a single term. After that, month-to-month with 30 days' notice. No multi-year contracts, ever. If we aren't earning you back the subscription cost in recovered policies, we shouldn't be here.
How do I know it's actually working?
You get a Notion dashboard with every lead, every reply, every qualification outcome, and average response time per week. We review it together monthly and make adjustments where leads are dropping off.
Will my producers feel replaced?
The opposite. Producers spend their time on quoting, binding, and renewing — the work they're licensed for. Latchpin handles the part of the funnel that mostly happens after hours or in the gaps between calls, where leads were already going cold.
20 minutes. Real numbers.
No deck.
We'll review your current lead funnel, show you exactly where revenue is leaking, and tell you honestly whether Latchpin is the right fit. If we're not, we'll say so.
Book a discovery call →